Helping the planet doesn't have to hurt your bottom line. Environmentally responsible IT can improve efficiency and generate new revenue streams.
Whether your business thrives or dies in the coming decade may depend on how well it manages environmental issues. In a world of high-priced oil, tightening greenhouse gas emission controls and dwindling natural resources, no company can afford to ignore the environment as an element of business strategy.
Research into companies that are leaders in environmental management shows that information technology is critical to making green initiatives pay off. Thus, furniture maker Herman Miller has constructed a database to rank the environmental attributes of every component in its products and is moving to eliminate highly polluting inputs. Everyone from megalithic Wal-Mart to tiny Rohner Textil (which makes fabric) is testing the power of data to drive financial and environmental results.
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