What boards need to know about the paradoxical role of CSR in recruiting
A seismic generational shift has greatly heightened the importance of corporate social responsibility (CSR) in attracting the best and the brightest talent to leading companies. We have found that candidates from so-called Generation X and Generation Y—the two demographic cohorts that succeeded the baby boomers—increasingly insist that the companies they work for embrace socially responsible practices.
Believing that the invisible hand of the market should be supplemented by the helping hand of social responsibility, they want to see their individual values writ large in the corporation. The implication for boards is clear: To help ensure a long-term supply of top talent, they must recognize that social responsibility is profoundly important to the next generation of leaders and explicitly work with management in endorsing and evaluating CSR programs.
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