SocialFunds.com speaks with Aron Cramer, CEO of Business for Social Responsibility, about past developments in corporate social responsibility and future trajectories of sustainability.
Business for Social Responsibility (BSR) was founded a decade and a half ago by a group of about 50 mostly small and medium-sized companies such as Ben & Jerry's , Patagonia , and Tom's of Maine that had social responsibility baked into their DNA. As corporate social responsibility (CSR) gained increasing relevance in the 1990s, larger corporations joined BSR to help them address social and environmental issues and integrate CSR into their business model. .
Now, BSR is helping lead its larger corporate members to where its progenitors started out--by creating value through sustainable and responsible practices at the core of their business models. SocialFunds.com recently spoke with Aron Cramer, CEO of BSR, who had just returned from the World Economic Forum (WEF) in Davos, Switzerland.
SocialFunds: What is your vision for the future of BSR, touching on both opportunities and also roadblocks to greater adoption of CSR?
See full Interview.
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