As socially responsible behaviour hits the mainstream, AGSM takes on the challenge of delivering the message.
Corporate social responsibility (CSR) is one of the wickedest of problems facing organisations today. A damned-if-you-do and damned-if-you-don’t issue, its validity is commonly rejected by economic rationalists, debated by sceptics and preached by passionate devotees.
As corporations globally have underscored their intention to be around for the long term by embracing the concept of sustainability, CSR has gained traction. Indices that gauge the socially responsible activities of businesses have been created, as consideration of multiple stakeholders has been increasingly factored in. Triple bottom lines abound.
Awareness of CSR can be seen in the growth of social and ethical investment funds, voluntary codes of corporate conduct and corporations' self-reporting on socially responsible practices. More companies are looking to their reputations as good corporate citizens as employers, in the environment, the wider community and across international boundaries.
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