Walkers, Boots and innocent commit to using label. Technical Advisory Group and consultation announced.
The Carbon Trust today launches a carbon reduction label that demonstrates a commitment from companies to reduce the carbon footprint of their products.
In this initial phase of the scheme’s development, the label and methodology will be trialled by a number of major brands including Walkers, Boots and innocent, in order to test and build consumer understanding. Over time it is hoped that the new label will help consumers make purchasing decisions by displaying a measure of a product’s carbon content from source to store.
The first product to appear on shelves with the new logo will be Walkers Cheese and Onion crisps - the company’s best selling flavour. The new packs will appear in major supermarkets and independent retailers from mid-April and people will also be able to read more about the initiative on a new website.
Boots will be introducing point of sale material with the label to accompany the launch of Botanics and Ingredients range shampoos with a reduced carbon footprint. They will also be giving advice to consumers on how they can reduce their personal carbon footprints. This material is expected to be in more than 250 stores from July.
See full Press Release.
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