In The Halo Effect ... and the Eight Other Business Delusions That Deceive Managers, Phil Rosenzweig tears into some of the most popular business books of recent years, including the bestsellers In Search of Excellence and Good to Great. Along the way, he argues that many of the pat principles bandied about in the business world are based on misguided thinking and flimsy research.
While there are plenty of books that promise the keys to business success, Rosenzweig advises managers to retain a healthy dose of skepticism while reading them. "Some of the biggest business blockbusters of recent years contain not one or two, but several delusions," he writes. "For all their claims of scientific rigor, for all their lengthy descriptions of apparently solid and careful research, they operate mainly at the level of storytelling. They offer tales of inspiration that we find comforting and satisfying, but they're based on shaky thinking."
Rosenzweig, who earned his PhD from Wharton and spent six years on the faculty at Harvard Business School, is now a professor at IMD in Lausanne, Switzerland, where he works with companies on issues of strategy and organization.
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