This Boston MBA's typical day involves meetings, planning for presentations, and keeping an eye on the day-care pickup schedule
I am the vice-president of media operations for 360i, a Search Informed Marketing company. We serve as a strategic adviser to companies such as Google (GOOG), Yahoo! Search Marketing (YHOO), and MSN (MSFT). Based in Atlanta, I oversee media operations across all of my company's offices, which currently include New York and Atlanta. At 360i, we analyze Internet and multimedia users' search behavior. From there, strategic advisers or teams develop customized online marketing campaigns for clients.
As vice-president of media services, I manage the growth and expansion of 360i's media department, overseeing a team of 25 people. I ensure that search engine marketing strategies are flawlessly executed for clients. I lead the integration of search strategies with online display advertising. I assess new opportunities and ensure efficiency and quality control in my unit.
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