Innovative approaches to reduce poverty through trade are bringing business, NGOs, government and aid agencies together in new ways.
“We believe that the leading global companies of 2020 will be those that provide goods and services and reach new customers in ways that address the world’s major challenges — including poverty, climate change, resource depletion, globalization and demographic shifts.”
This statement does not come from a United Nations (UN) conference or a non-governmental organization (NGO) congress. It comes from companies themselves — among them Adidas, BP and Procter & Gamble — in their “Manifesto for tomorrow’s global business”, signed by eight major businesses, members of the World Business Council for Sustainable Development (WBCSD) Tomorrow’s Leaders group.
This example of corporate social responsibility (CSR) on a collective scale is not the only sign that businesses are becoming more socially responsible. Social entrepreneurship is also on the rise. These trends reflect a rise in partnerships between the profit and non-profit sectors.
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