Obstacles facing companies in today's hyper-competitive global markets are seemingly more complex than ever, to the point that managers must rethink many of the basic principles of good operations management, says Robert Hayes.
In a new book, Hayes and three co-authors from Harvard Business School—Gary Pisano, David Upton, and Steven Wheelwright—show how a well-designed operations function can become a strategic competitive weapon.
Their book is titled Operations, Strategy, and Technology: Pursuing the Competitive Edge (Wiley). For the authors, operations includes "all those activities required to create and deliver a product or service, from procurement through conversion to distribution."
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