What do Warren Buffett, Walt Disney and Ross Perot all have in common? Besides being iconic American businessmen, all three have "newspaper carrier" on their boyhood résumés. But don't bother looking for leaders of tomorrow's corporate America to be walking down your block at dawn: Your newspaper carrier today is most likely an adult in a car.
As recently as 1990, nearly 70% of newspaper carriers in the U.S. were teens. But that number dropped to 18% in 2004, and more declines are likely, according to Robert Rubrecht, director of circulation and marketing at the Newspaper Association of America."It's an evolutionary process," he says.
Although reasons for teens being edged out of this formerly youth-dominated profession are specific to the newspaper industry -- papers are delivered earlier now, and usually require driving -- the end of the boyhood (or girlhood) paper route reflects a dramatic but little-noticed trend: Teen unemployment has hit historic highs in the last three years. Experts in the field say employers who want to ensure a quality workforce down the line should sit up and take notice.
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