Can the actions of the individual consumer, multiplied many times over, change how the goods we use in our everyday lives are produced? An increasing number of people are choosing to buy products and services that have positive environmental and social impacts, and their purchases are feeding a growing green marketplace. How much of an impact will green purchasing have on tomorrow's consumer marketplace? EPIC, The recent "Sustainable Living Expo" produced by the GLOBE Foundation, provided some insights to that question.
EPIC was a first in Canada, bringing together consumers and suppliers of green products and services spanning a wide array of lifestyle sectors, including food, fashion, home design, personal transportation, travel, investing, recycling and communications, all designed to leave a softer footprint on the earth. Live presentations on sustainable living, eco-fashion shows, and the slideshow from "An Inconvenient Truth", drew large crowds to the EPIC Main Stage throughout the event.
While EPIC was a celebration of environmentally friendly products and services that could allow shoppers to feel good about their purchases, a more fundamental level of concern motivated the 12,000 visitors participants.
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