The latest Greenpeace ranking of electronic manufacturers' recycling and toxic content policies has a couple of surprises: a previously low ranked Chinese company leaps to the number one spot, and Apple stays in last place.
We love to see electronic products manufacturers competing for who can outgreen whom.
In one of the best outcomes of our quarterly "Green Ranking" we've seen Michael Dell challenge the entire industry to adopt a worldwide takeback policy (something we put on our wish list to Dell when the campaign first started), watched some companies meet and then exceed our demands, and enjoyed getting phone calls from other manufacturers asking when, precisely, new policies needed to be adopted in order to be reflected in the next ranking.
Sony-Ericsson not only took up our demand to eliminate (take a deep breath and say this fast) brominated fire retardants and polyvinyl chloride -- they're eliminating beryllium and phthalates too.
See full Press Release.
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