When it comes to attracting the best and brightest young people in today's tight labor market, a leading workplace issues expert forecasts that employers who publicly discuss their commitment to being "green" (i.e. eco-friendly) are likely to gain a significant recruiting advantage over their competition. "High oil prices, instability in the Middle East, and the threat of global warming have made the environment the cause célèbre of the new millennium, particularly among younger generations X and Y. These individuals are highly sought after by companies trying to strengthen their ranks in preparation for baby boomer retirements," said John A. Challenger, chief executive officer of Challenger, Gray & Christmas, Inc., the global outplacement consultancy.
"As employers struggle to fill positions amid rock-bottom unemployment, those who underestimate the recruiting power of being green could be making a serious mistake, especially considering that several recent surveys indicate a growing number of Americans want to work for an environmentally conscious company," said Challenger.
Challenger pointed to a survey conducted by Harris Poll on behalf of a staffing firm, which found that 33 percent of Americans would be more inclined to work for a green company compared to an organization that does not make conscious efforts to promote socially and environmentally friendly practices.
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