Longtime readers of Harvard Business Review will know that the McKinsey Awards, now in their 48th year, recognize the articles most likely to have a lasting influence on management. Every year, a panel of judges—distinguished leaders from business, the nonprofit sector, and the academy—select the two best articles out of a field of around 90.
While there are no specific criteria for “best,” history shows that McKinsey judges favor articles that offer both original theoretical insights and direction for their practical application. These articles simultaneously expand the thinking on a topic and inspire action.
The winners of this year’s first- and second-place McKinsey Awards are no exception. And the authors themselves are no strangers to the awards. The three of them have now been honored 11 times for articles that have launched some of the most famous and influential ideas in business.
Harvard Business Review is pleased to announce that Michael E. Porter and Mark R. Kramer, the coauthors of “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility,” have won the first-place 2006 McKinsey Award. Gary Hamel, the author of “The Why, What, and How of Management Innovation,” is the second-place winner.
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