Companies have been using off-site meetings and retreats to foster a sense of camaraderie among employees for decades, but obstacle courses or golf tournaments are becoming as dated as guaranteed frequent-flier upgrades to first class. Today, more corporations are turning to hands-on volunteer projects to get their people motivated and working as a team.
In many cases, participants say such activities help them forge bonds that remain even after they return to the office.
When the breweries Molson and Coors merged two years ago, the new leadership team wanted to start things off on the right foot with a team-building exercise.
“We quickly got past the idea of a ropes course or golf outing; we really wanted something where we would give back to one of the communities where we do business,” said Samuel D. Walker, chief legal officer for Molson Coors.
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