Strengths development + engagement = an innovative corporate culture, recent study finds
Recent research on companies that are among the most successful innovators points to one common denominator -- the right culture. To probe the relationship between innovation and culture, the Gallup Management Journal (GMJ) surveyed U.S. employees to determine the effect on individual creativity and workplace engagement when employers emphasize developing employee talents and strengths.
This research indicates that strengths development can be a powerful factor in creating and sustaining a workplace culture that allows innovation to prosper and flourish -- and employee engagement can intensify this effect.
The findings strongly suggest that when companies emphasize strengths development, the chances are greater that a culture of innovation and creativity will exist. When Gallup surveyed employed adults, 30% of respondents strongly agreed that their organization is committed to building the strengths of each associate. Of those, a majority (54%) also strongly agreed that their current job brings out their most creative ideas. In contrast, of the nearly 50% of respondents who disagreed that their organization is committed to building the strengths of each associate, only 1 in 10 strongly agreed that their current job brings out their most creative ideas.
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