Executive coaching is an increasingly popular trend among organisations, which use it as a development tool, and also among small business directors, who often have to keep their own counsel and would like to improve their personal performance.
The sector has grown rapidly and has inevitably attracted people who are less than qualified. There is no single professional body or set of standards and qualifications to help people buying coaching services. So the challenge is to avoid the cowboys and select a coach with the right level of senior-level business expertise and training to ensure a return on investment.
Choosing a coach who is supervised will help. This involves an experienced expert [coach] providing objective and confidential support. Supervisors bring to bear another perspective—especially valuable when faced with complex, intractable issues or difficult choices. By providing feedback, supervision helps ensure quality, an important issue in an industry without regulation where anyone can call themselves an executive coach.
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