Australia and Costa Rica are good examples for the multibillion-dollar world ecotourism business, which is growing at about 30 per cent a year and in need of tight quality controls, experts said.
Ecotourist destinations, ranging from environmentally friendly Thai beach resorts to jungle lodges in Kenya, now attract about 15 per cent of the global tourist market, leaders of The International Ecotourism Society (TIES) said.
But many destinations lack sufficient "green" certification or follow-up checks by governments or other groups to ensure they keep their promises of not harming the environment.
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