Friday, June 22, 2007

Living on fresh air


Environment. Environment. Environment. It's become the biggest issue of the past year. But in classic entrepreneurial fashion, the problem that is global warming has also spawned new opportunities, particularly in clean-tech development and in carbon emissions trading and disclosure.

As a result, an entirely new species has emerged: the environmental capitalist. Distinguishing features include a keen understanding of international finance, a hefty dose of drive and a seemingly unshakeable belief that the profit motive represents the most realistic solution to the problem of global warming. James Cameron, an environmental lawyer who has spent the last two decades exploring ways in which public policy and capitalism can co-operate for the benefit of the environment, is one example.

See full Article.