In a blunt assessment of the business operating context in 2027, a new report sponsored by Shell, Ford, Novo Nordisk, Vodafone, The Skoll Foundation and others predicts that not only will there be new rules for sustaining business success over the next twenty years, but that "the game itself is poised to change profoundly. There will be winners and losers; but there is no more business as usual."
More than two years in the making, "Raising Our Game: Can We Sustain Globalization" was released by SustainAbility, a corporate responsibility and sustainability consultancy. It exposes the interplay of sustainable development and globalization that will define the future. "Navigating this terrain will challenge the global business community like nothing previously experienced," said co-author John Elkington.
The study depicts four alternate scenarios for the year 2027 in a card game format, where clubs, hearts, diamonds, and spades represent various combinations of environmental and societal wins and losses.
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