Tuesday, June 26, 2007

Role of the Board: All Ears


Organizational effectiveness is the sum of internal effectiveness and external results. The board's assessment of the communications efforts of the nonprofit is an essential ingredient in its review of overall effectiveness and a contributing factor in strategic planning. By integrating consideration of communications into ongoing board business, the board can make a meaningful contribution, both within and outside the organization.

* Assess its own performance.
* Listen internally.
* Listen externally.

See full Article.