* Executives generally appreciate the importance of monitoring the underlying health of their companies and of taking action to improve it. Impeded by a variety of cognitive and other traps, however, they seldom practice what they preach.
* The challenge is to embed healthy thinking at all levels of the organization. The first step is to understand the attributes of a healthy company—in our experience, one that shows resilience to shocks, executes well, aligns employees around a common purpose, focuses on renewal, and ensures that its practices complement one another.
* Businesses can work toward this elusive goal by regularly analyzing the way they allocate resources, striking a balance among different types of initiatives, developing appropriate metrics to test their health, adapting their core processes, and reinforcing healthy attitudes through performance contracts.
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