Business–Community Partnerships Now a Core Part of Business Strategy

Australia’s largest companies are increasing and deepening their involvement in the community as corporate community investment (CCI) is becoming a core part of business activity and strategy, according to a landmark report released today.

The report, by the Australian Centre for Corporate Public Affairs (ACCPA) in conjunction with the Business Council of Australia (BCA), was commissioned by the Prime Minister’s Community Business Partnership.

The Corporate Community Investment in Australia report demonstrates that while individual businesses are at many different stages in the development of CCI activities, companies on the whole are pursuing a more strategic, business-focused approach to community engagement than ever before.

“Corporate community investment is increasingly integral to the operation of businesses, but what is increasingly clear is that this activity should also be based on clear business objectives,” BCA Chief Executive, Ms Katie Lahey, said.

See full Press Release.