What separates great companies from the merely good? A comprehensive new study of long-lived, large companies reveals surprising answers.
When your company is doing well, revenue is pouring in, and your stock is rising, how do you know if you could be doing better? How can you tell which of your management practices are making the difference and which are merely doing no visible harm? Benchmarking is the obvious answer, but not by comparing poor companies with good ones. The way to get at this problem is to compare good companies with even better ones.
That’s exactly what we did. For the last four years, Hans Hinterhuber, Franz Mathis, and I have led a team of eight researchers in a study of Europe’s oldest and best companies, which we call the Enduring Success Project.
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