While we all enjoy a good rant about silly health and safety regulations, directors must recognise the need to take staff and customer safety seriously
To be successful in any business endeavour requires the promotion and active management of risk at levels often way beyond those acceptable to the average non-director. Indeed, the rewards a business leader enjoys depend on their ability to grasp those risk-laden opportunities and make the most of them. Life outside the incubator depends on a healthy mixture of positive engagement with risk, courage in the face of uncertainty and enough maturity to plan a fall-back position in the event that disaster strikes.
It is this measured, often unnecessary, but all-embracing approach to risk that defines the great business leaders. From Bloomberg to Branson, they have all recognised that avoiding it by "saying nothing, doing nothing, and being nothing", to paraphrase American writer Elbert Hubbard, is the biggest risk of all.
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