Sunday, July 08, 2007

A Plan for the Global Expansion of Europe


Boosted by its status as a Single Market, Europe, according to the Lisbon Strategy of March 2005, is supposed to transform itself by 2010 into the world's most dynamic and competitive knowledge-based economy. Yet, with just three years to go, Europe lags far behind its goals. Held back by the challenges of market fragmentation, Europe's technology industry is weakened by the very differences that define it: 20 official languages, 25 different member states (some with the euro and some not), and vastly different cultural and political systems.

To move beyond these challenges, the paper "European High-Growth Technology Companies: Turning Challenges into Opportunities for Global Expansion" presents a three-stage plan for stimulating the growth of Europe's technology companies. The first stage involves embedding companies in the local market. The second stage requires overcoming national barriers for Pan-European expansion, and the third stage proposes global expansion, in the U.S., Eastern Europe, Latin America and Asia.

See full Article.