It is now possible to pay for your organic food with a green credit card, to live in the tree house of your dreams thanks to green mortgages, and put all your hard-won lucre from saving the planet into a green bank account.
Extreme, perhaps, but recently launched financial products now make it very easy for savers and spenders alike to feel they are doing their bit for the environment.
Whether or not this is really the case has been questioned, however, with cynics suggesting that green products are as much an exercise in hype as last week’s Live Earth concerts.
“Some of the products being launched are a bit dubious”, says a spokeswoman at the Ecology Building Society, a niche specialist in environmental financial services.
“Unfortunately, there is nothing to stop people calling things green so it has been taken to mean a whole lot of things.”
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