Sustainability reporting is becoming more common than not among the world's top brands, according to recent research from Global Reporting Initiative (GRI).
The organization looked at the world's top 100 brands, as ranked by Interbrand and Business Week in the Aug. 7 issue. It found 80 percent of the top 15 global brands release reports detailing economic, environmental and social performance, using metrics developed by GRI.
Forty-three percent of the top 100 global brands also issue similar reports. "This seems to indicate that sustainability reporting is becoming a more utilized tool in maintaining and building brand — often a company's most valuable asset," GRI said Friday in a statement.
The list's top five brands all use GRI's Sustainability Guidelines, it said. They are Coca-Cola, Microsoft, IBM, General Electric and Nokia.
See full Article.
Posts
