Saturday, August 25, 2007

Translating CSR into business strategies


Corporate social responsibility (CSR) initiatives are not only about philanthropy but translating these ideas into practical business strategies.

Securities Commission chairman Datuk Zarinah Anwar said Malaysian firms were at different levels of development and achievement in implementing CSR-driven efforts.

“It is not about donating money, but more importantly it is about integrating social and ethically practices into business strategies,” she told reporters after delivering the keynote address at the UNDP/ICR Malaysia Corporate Social Responsibility Conference Thursday.

She said Khazanah Nasional’s Silver Book programme was an example that firms could adopt in their own business practices.

See full Article.