Winning hearts and minds for sustainable prosperity.
The Principles for Responsible Investment were launched at the end of April 2006 and there has been considerable take-up since then. The Initiative is now approaching US$10 trillion in assets under management, with no sign of slowing up. Our most recent signatories include Swiss Re and Baillie Gifford & Co. It is not only catching on in Europe and North America. Fifteen Brazilian and nine Korean organisations have recently signed.
But as the PRI is a voluntary set of aspirational principles, the question is always going to be asked: what difference will they make and how can you be sure that organisations who sign up are taking their commitments seriously? This is certainly a challenge, and with any voluntary initiative, winning hearts and minds and encouraging progress in a positive spirit is more effective than being prescriptive. Having said that, the credibility of the initiative is important, and we must ensure that signatories are taking their commitments seriously.
We have established a number of activities to support signatories in their implementation, and ensure that the PRI initiative fulfils its potential. They are based on four themes: networking, learning, collaboration, and
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