Friday, September 07, 2007

To Marshall Goldsmith: Thank You for Writing This Book (And We're Not Sucking Up)


In recent years, the corporate self-help book has become a staple of the publishing industry. In the world of big business, books that claim to offer the secret to managerial success are themselves big business, routinely topping the bestseller lists and, in turn, anchoring the high-profile careers of executive coaches such as Gary Ranker, Kevin Cashman and Stephen Covey. Marshall Goldsmith is one of the most successful of corporate America's celebrity coaches -- he typically makes upwards of a quarter-million dollars for a year or so of work with each individual client -- and is also one of the best.

The founder of executive coaching firm Marshall Goldsmith Partners LLC, Goldsmith has worked closely with more than 70 CEOs during his career. The chief executives of Ford Motor, GlaxoSmithKline, Getty Images, the American Heart Association, Allergan and Cessna, to name a very few, all sing his praises. Forbes has named him one of the five most respected executive coaches. The Wall Street Journal ranks him among the top 10 executive educators. Now Goldsmith has assembled a book that distills the wisdom he and his stable of coaches usually dispense in person. Listed at $23.95, What Got You Here Won't Get You There: How Successful People Become Even More Successful, written with Mark Reiter, is a bargain compared to the six-figure cost of receiving Goldsmith's wisdom in person. And, as a poor man's substitute for the real thing, it's a very good deal indeed.

The power of Goldsmith's approach lies in its simplicity. There are no fancy formulas for becoming a better boss, no therapeutic gimmicks, no arcane methods or patented techniques. There are no extended parables about moving cheese or melting icebergs.

See full Article.