Friday, October 26, 2007

Carbon Neutrality Makes the Grade


B-schools are enlisting students' help in developing their own carbon-neutral schemes, and they may develop leaders of tomorrow's sustainable economies

Thunderbird professor Greg Unruh was going through his interoffice office mail last year when a Time magazine cover with an illustration of a polar bear floating on an iceberg came across his desk. The article was a clarion call about global warming, with an alarming headline: "Be Worried, Be Very Worried."

Aside from feeling sympathy for the hapless polar bear, something else caught the business-school professor's attention. Attached to the magazine was a note from Thunderbird president Angel Cabrera that read: "Greg, not only do we need to be worried, but we need to act. What would it take to make Thunderbird carbon neutral?"

See full Article.