Thomas Friedman showed us that the world is flat, and the challenge facing most companies is how to compete successfully in this new world. As high rates of failures in outsourcing and offshoring demonstrate, there is a real need for companies to rethink strategy when it comes to doing business globally. In COMPETING IN A FLAT WORLD: BUILDING ENTERPRISES FOR A BORDERLESS WORLD by Victor K. Fung, William K. Fung, and Yoram (Jerry) Wind, the authors point out that we need a new model for our enterprises and a critical new capacity for “network orchestration.”
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