Almost everyone applauds when companies adapt green practices. But will those practices make a meaningful difference to the environment?
Take this week's announcement about paper from Xerox. Xerox, one of the world's largest suppliers of office paper, says it has achieved "chain of custody" certification so that all of its 80 distribution centers in the United States, Canada and Europe can sell paper that meets standards set by the Forest Stewardship Council. The FSC is the gold standard of paper certification; paper with the FSC seal of approval is produced in ways that preserve forests, wildlife and waterways by manufacturers who pledge to uphold decent working conditions.
"Xerox's commitment is wonderful," says Tensie Whalen, executive director of the nonprofit Rainforest Alliance, which worked with the company to achieve FSC approval. "It demonstrates the support of a very large buyer and seller of paper for sustainability."
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