From Mr Paul Hohnen.
Sir, Let us all hope that Stefan Stern's prediction of "sustainability" as the Next Big Thing in management comes to pass in 2008 ("Goodbye to corporate social responsibility?", Comment & Analysis, December 31). The prospects for sustainable enterprise will be bleak indeed if the world is not able to tackle successfully issues such as climate change, collapsing ecosystems and endemic poverty and the social, political and economic consequences these imply.
Some of the auguries are good. Leading companies now recognise the growing markets for cleaner energy, water, food, transportation and the like, and are already seeing bottom-line benefits from business strategies and innovation based on sustainable development. Indeed, it seems likely that climate change and sustainability issues are already defining what history will describe as the next industrial revolution, based on increased material efficiency and the production of public goods.
See full Letter
Posts
