Sunday Times of India columnist Swaminathan Aiyar often writes in a strong, direct and unambiguous manner. His articles are usually sensible but that was not the case with the one that appeared on December 16, when he wrote in this paper about the Tata Group. It is important to respond because many corporations, especially CEOs, might believe that he is right and the Tatas are wrong.
In September, in New York, addressing an audience of 500 plus, C K Prahalad - the celebrated business strategist - talked about India’s future. One key issue he raised was the "moral leadership" India could provide in the years ahead. In a world full of turmoil, where countries and corporations are often tempted to take short cuts, and do so, Prahalad said India could be a role model of a different kind based on strong ethics and values.
Globally, corporations do not generally command respect and credibility from society. They are perceived to be profiteering, cartelising, protectionist, with vested interests. There are strong negative perceptions about corporations and this is a global phenomenon.
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