Sometimes a phrase can crystallize many disparate thoughts and observations. That was the case for me recently when Kathy Brown, senior vice president for public policy and corporate responsibility at Verizon, mentioned that at her company they were trying to "learn the discipline" of corporate citizenship. What a wonderful phrase that captures so much of what today’s firm is attempting to do as it grapples with the next generation of citizenship.
As I look over the landscape of the Center’s member companies, they seem to be facing a number of common issues in regard to their company’s citizenship:
* a lack of awareness of the nature, function, and strategic importance of corporate citizenship across the firm
* responsibility for citizenship that is distributed across the business in very fragmented, siloed, and disconnected fashion
* weak alignment with the business
* an undeveloped sense of the competencies needed to move and embed citizenship throughout the firm
* undeveloped internal and external communications
* a general absence of measurement, from benchmarks to metrics that measure social impact.
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