GlobeScan's research into corporate social responsibility has spanned more than 30 countries since 1999. Over the years, it has become apparent that understanding of the term "corporate social responsibility" (CSR) differs greatly from country to country, with developing nations appearing to focus more on product quality attributes and industrialized countries defining CSR according to labor issues, the environment, and community involvement. To test this general assumption, GlobeScan asked 100 respondents each in 20 countries in this year's survey for the most important thing a large company should do in order to be considered socially responsible
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