
Corporate social performance is not only taken into account when considering products, but, for a certain segment of shareholders, can impact investment decisions as well. Between 20 and 30 percent of shareholders in wealthy nations say that they have made a buy or sell decision based on CSR criteria, with another one in ten saying they have considered doing so. A majority of six in ten, however, have not considered taking CSR into account when making investment decisions, underlining the as yet limited extent of socially responsible investing (SRI).
Across the wealthiest countries, shareholder self-reported SRI behavior has remained stable since 2001, showing no significant changes over the past four years. It appears that stock market performance-whether up or down-is having little impact at present on the importance accorded to CSR when making investment decisions.
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