Sunday, February 10, 2008

From CSR to PSR


One of the basic tenents of corporate social responsibility (CSR) is that how you do business is just as important as what you do. It underscores the belief that corporations have a responsibility, and indeed should be held accountable for the impact they have on people and the planet.

Maybe it's time to take the learnings of CSR into the political arena and let candidates know that how they run will be key to their success. If we can successfully hold corporations to a higher standard, we can do the same with candidates -- let's call it Political Social Responsibility – PSR.

CSR goes beyond complying with the law -- it's about responsibility, accountability and transparency in corporate operations, practices and policies that influence their entire supply chain.

PSR would set the same type of standards for political campaigns -- with the candidate setting standards and holding their supply chain responsible and accountable for how the campaign operates.

See full Article.