Going green costs big bucks. While the auto industry is investing millions of dollars in developing greener technologies, it hopes the government steps in and consumers grow a conscience, reports CNBC-TV18’s Swati Khandelwal and Shereen Bhan.
Automakers have been unveiling a steady stream of vehicles in various shades of green- diesels, biodiesels, bioethanol, E85, hybrids, electrics and hydrogen fuel cells across the globe. But going green is neither easy nor cheap. Companies are investing billions in green technologies and most are developing multiple technologies simultaneously to hedge their bets. The question though is who will pay for going green? Is the Indian consumer ready to shell out an extra Rs 10,000 to upgrade to Euro 4 from Euro 3, which is not currently mandatory.
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