The high degree of skepticism toward CSR communications clearly presents a challenge for companies promoting corporate citizenship. It has been suggested that a way to counter people's skepticism toward corporate communications and lack of trust in global companies is to initiate partnerships with more highly trusted sectors. The 2004 CSR Monitor survey showed that consumers are far more trusting of non-governmental organizations (NGOs), the United Nations, and in some cases national governments to operate in the best interests of society than of corporations. GlobeScan decided to focus on these three organizations and ask people whether their respect for a company would go up if it partnered either with a charitable or non-governmental organization, the United Nations, or their national government to help solve social problems.
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