In order to portray the richness of the GlobeScan Report's data in a manner that delivers strategic insight for our clients' issues management and communications functions, GlobeScan has created a series of issues matrices for key country markets. By combining both top of mind findings (i.e., urgent issues) with prompted seriousness findings (i.e., importance), along with trend data (i.e., issue momentum), we arrive at what can be called "accountability" issues needing pro-active management and communications in each given market.
In the issues matrix below for the United States, the upper right quadrant shows the problems that are rated as most serious and getting worse, namely health care, dishonest leadership, and crime. Additionally, concern about health care in the United States has increased over the past four years. These problems can be viewed as accountability issues, with strong public pressure on both public and private sectors organizations to take corrective action.
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