Companies Need To Invest In Green Operations And Buildings Before Talking Green To Be Seen As Environmental Leaders
EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, today released the results of the third EcoPinion survey on green brands and brand messaging.
The third EcoPinion Survey highlights the fact that very few brands have any resonance in the market for green products and services. Consumers largely have a neutral, wait-and-see stance on company commitments and leadership on renewable energy, energy efficiency and the environment.
"There is a great opportunity to become a green brand leader with the right commitment and marketing approach," stated Andrea Fabbri, COO and Chief Marketing Officer. "But the current emphasis on public relations and advertising is not going to do it alone."
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