Friday, March 21, 2008

It's time to take the guilt out of sustainability


People just won't stop travelling, so we should stop berating ourselves over it and look for sensible solutions instead, argues Mallen Baker

As a society, we know pretty well how to sell things to people - not just stuff, but ideas, behaviours, you name it.

And all of our learning in this area tells us one thing overall - making people feel guilty generally does not do the business when it comes to promoting behaviour change.

See full Article.