Former Vice President Al Gore and a nonprofit climate group have begun what they say will be a three-year $300 million advertising blitz to recruit 10 million advocates to seek laws and policies that can cut greenhouse gases.
The campaign was introduced in a “60 Minutes” appearance by Mr. Gore on Sunday. The first ad, posted online at wecansolveit.org , compares the challenge of fighting global warming to the invasion of Normandy and the civil rights movement.
That advertisement will start appearing on television Wednesday, according to the Alliance for Climate Protection, a group created by Mr. Gore in 2006. It will be followed by ads tailored to particular audiences and media, including the Internet.
See full Article.
Posts
