Why every company needs a fun strategy
As the economic gloom deepens, the last thing the typical boss will feel like doing right now is laughing. So it is anyone’s guess what he or she will think of a new book that makes the case for humour in the workplace—and not just the gallows sort.
“The Levity Effect”, by Adrian Gostick and Scott Christopher, argues for lightening things up with such earnestness that it would pass for a spoof by the writers of “The Office”, a wonderful sitcom that revolves around a boss’s excruciatingly awkward attempts at jocular banter with the staff. Indeed, one of the book’s “142 Ways to Have Fun at Work” is to hold a “marathon of ‘The Office’ at the office. Gather everyone to watch the best episodes of NBC’s hit show during lunch for a week”.
The jargon is no joke: want to be a “levity leader”, anyone? Well, better that than a “jaw clencher” or a “brow knitter”. And you have to wonder who the target reader is when the book’s conclusion contains advice such as “start each day smiling in the mirror”, “smile at your family”, “go easy on the kids” and even, er, “smile at strangers”.
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