Press releases come in different flavors and serve different purposes. Well-written press releases are far from dead. In fact, when developed strategically, their opportunities, appeal and benefits are only expanding in conjunction with the groups of various influencers and consumers who rely on them for relevant information.
The disruption of the Web has splintered press releases into a variety of formats to serve different audiences and different purposes: Traditional releases for media, SEO (search engine optimized) releases for customers, and Social Media Releases for press, bloggers, and also customers.
Customer-Focused News Releases
Companies and marketers can use distribution services to complement releases written for journalists and bloggers to reach customers directly through traditional search engines as well as news aggregation services such as Techmeme.
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