The message that corporate social responsibility has to be an integrated part of core business practice finally appears to be getting through, says Phil Rudolph
At the end of last year, my Ethical Leadership Group colleagues and I embarked on a series of meetings with our ethics and corporate responsibility clients to better understand their list of goals, wishes and concerns. Think of it as a "listening tour ", inspired by the crazy notion that consultants are likely to be better at what we do if we genuinely "get" and are interested in what keeps our clients up at night.
We learned quite a few valuable things from the company leaders. One cry we heard from many of these leaders resonated especially powerfully with me. This "wish" was enunciated in a variety of ways, but may fairly be summarised as follows: they strive for the day when their corporate responsibility and ethics functions are so fully integrated into the business of their companies that they are no longer thought of as separate functions at all.
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