A number of companies out there think that a good CSR program consists only of a soapbox and a bullhorn. Unfortunately for them, just being loud doesn’t equate with being ethical. Likewise, simply dropping a cool $100 million into clever marketing and public relations doesn’t make a company ethical, either.
The World’s Most Ethical Companies are the ones that go above and beyond legal minimums, bring about innovative new ideas to expand the public well being, work on reducing their carbon footprint rather than contributing to green washing and won’t be found next to the words “Billion Dollar Fine” in newspaper headlines any time in the near future. These are the companies that stand out among the competition in their industry.
So if that’s what it takes to become one of the World’s Most Ethical Companies, perhaps a good question to ask is, what does it take to be eliminated from consideration for the World’s Most Ethical? The obvious answers involve bribery, discrimination, fraud or any number of other illegal activities. The conditions of supplier factories must be taken into account too, as well as the company’s stance on the environment. Product liability is a factor as well.
Of course, no business is perfect. Every large corporation gets sued or experiences a crisis. The World’s Most Ethical Companies are the businesses that respond not with a PR campaign, but with real action, such as complete transparency for the public and significant effort given to fixing the core problem.
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